Ubisoft goes to focus extra on ‘high-end free-to-play video games’ sooner or later


When Ubisoft introduced final week that its subsequent Division sport, known as Heartland, shall be free to play, we puzzled if it was an indication that the writer was pursuing the success that Activision has loved with the free-to-play battle royale Name of Responsibility: Warzone. The brief reply is sure, it’s—however its ambition is just not restricted to Tom Clancy shooters.

Ubisoft chief monetary officer Frederick Duguet stated throughout immediately’s earnings name that the corporate’s earlier dedication to launch 3-4 premium, “triple-A” video games per yr “is now not a correct indication of [Ubisoft’s] worth creation dynamics.” As a substitute, whereas it’s going to proceed to take care of “a excessive cadence of content material supply together with highly effective premium and free-to-play new releases,” the objective is to develop audiences “by widening our model on the high of the funnel”—in different phrases, convincing extra individuals to attempt Ubisoft’s video games by making them free on the entry stage.

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