Epic will lose over $300M on Epic Video games Retailer exclusives, can afford it simply


To tackle Steam, Epic Video games has spent the previous two years shoveling Fortnite cash into the Epic Video games Retailer, making over 100 exclusivity offers and freely giving free video games each week. We knew Epic was spending some huge cash to get clients onto its retailer, however did not have many specifics till now. Because of Epic’s large authorized struggle with Apple, we realized this week that Epic dedicated round $444 million to Epic Sport Retailer exclusivity offers in 2020 alone.

Extra exactly, that is $444 million on “minimal ensures” for video games that launch on the Epic Video games Retailer however keep off of Steam for a 12 months. A “minimal assure” is simply one other approach to consult with an advance: It signifies that Epic ensures the writer a sure amount of cash whether or not or not their recreation truly sells effectively sufficient to cowl it.

Apple says that Epic misplaced $181 million on the Epic Video games Retailer in 2019, projected a lack of $273 million final 12 months, and initiatives one other lack of $139 million this 12 months.

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