Digital Arts could also be dropping the FIFA license for one easy motive: it prices an excessive amount of


FIFA is a very profitable license for Digital Arts. The annual FIFA video games are all the time main sellers, however the true cash is in Final Workforce: EA stated in its Q3 FY21 report that web revenues arising from “additional content material gross sales” for Final Workforce video games (which incorporates NFL and NHL video games, however is primarily FIFA) have been almost $1.5 billion in its 2020 fiscal 12 months.

Given the scale of that cash mountain, it appeared a bit odd that EA would contemplate terminating the connection, but that is precisely what it did in a press launch issued final week. “As we glance forward, we’re additionally exploring the concept of renaming our world EA Sports activities soccer video games,” EA Sports activities Group normal supervisor Cam Weber stated. “This implies we’re reviewing our naming rights settlement with FIFA, which is separate from all our different official partnerships and licenses throughout the soccer world.”

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