66% of avid gamers extra more likely to play socially accountable video games
Socially accountable causes are a promoting level for many avid gamers, in keeping with a brand new Accenture survey.
The consulting agency at the moment launched excerpts from a survey of 4,000 folks from China, Japan, the US, and the UK who play video games at the very least 4 hours per week, by which they have been requested to point how a lot they agreed with the next assertion:
“I’m extra more likely to play a online game if the sport design firm is socially accountable (e.g. they’re concerned in environmental sustainability efforts, or are a champion for marginalized communities)”
A complete of 66% mentioned they agreed (39%) or fully agreed (27%) with the assertion, with one other 26% being impartial towards it.
That left 9% having a unfavorable response, with 6% disagreeing and three% fully disagreeing.
Different statements with a majority of respondents in settlement included “It is easy to search out the precise neighborhood inside on-line video video games” (67%), “COVID-19 has prompted extra of my social interactions to be carried out through gaming” (74%), and “I anticipate on-line gaming to develop into a bigger a part of my gaming expertise sooner or later” (73%).
Past that, 44% of respondents agreed or strongly agreed with the assertion “Video video games present a secure outlet for trash speak.”